yper English is the evolution of Cultura Inglesa’s online English course, offered by Spot Educação – one of the leading education and eLearning institutions in Brazil.
At Spot Educação (a leading education and eLearning institution in Brazil), I worked with an agile team to implement a culture of design systems and agile methodologies for the first time in a company of 500+, within the ever-changing startup environment of Hyper English, one of the projects within the company. Hyper English is an online English course offered by Spot Educação as the evolution of its previous Cultura Inglesa online course. It is 100% online, with activities, conversation classes with teachers, and more, available for mobile and web.
I was involved in all stages of the product development process as the first product designer in a company of 500+ people, and onboarded 5 new designers. At Hyper English I also established Popsicle, Spot’s design system. In addition, I helped launch two new products, increasing student registrations by 90% (over 40,000 students in all) and increasing trial plan-to-paid plan conversion by 23%
It was exciting to learn at first hand the challenges and benefits of improving dev-designer flow and handoff, as well as communication between product, marketing, support, teachers and other stakeholders. Collaborating with other design teams at the company, I was successful in implementing a culture of usability testing in the company starting with guerrilla usability testing, and sharing key learnings with the entire team.
Case study available here. More information available upon request.
